After Thursday's annual shareholder meeting in downtown Los Angeles, LA Times' parent Tribune Publishing announced it would be changing its name to tronc Inc. and moving its shares from the New York Stock Exchange to the Nasdaq, effective June 20. In the release, the future consonant-heavy media organization describes itself as a "a content curation and monetization company focused on creating and distributing premium, verified content across all channels," or a news organization, in other words. It also "plans to launch www.tronc.com, "Our industry requires an innovative approach and a fundamentally different way of operating," Ferro said in the release. Earlier in the day, Tribune Chairman Michael Ferro won a big victory when he had his slate of board members confirmed.

Tribune Publishing Co. said late Thursday it will change its name to Tronc (which the company spells with lowercase T) and focus on turning itself into a "content curation and monetization" company that creates and distributes "premium" content. "Our transformation strategy ... is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content," Chairman Michael Ferro said in a statement. "Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy." The new company will transfer its stock-exchange listing to Nasdaq from the New York Stock Exchange. Shares of the newly renamed Tronc were flat in late trading after ending the regular trading session down 1.8%.